The signing ceremony of the strategic cooperation between ZVCA and the Institute of Rushi Financial Research successfully completed.

Through friendly consultations, the two sides have established a strategic cooperative relationship and become strategic partners based on mutual benefits and achieving win-win goals. A consensus was reached on the comprehensive capital operation services of enterprises and the diversified financial services of cities. Under the market-oriented principle, honesty and trustworthiness, equal cooperation, mutual support, common development, and long-term, stable, and in-depth cooperation have enabled multi-level, multi-field, and all-dimensional business cooperation.

“China’s knowledge payment industry has ushered in the best era. From the demand side, China’s financial bubble is undergoing a thorough discharge, and knowledge will become the hardest value in the financial downturn.” Chief Economist Guan Qingyou said on the 20th at the Chinese Knowledge Payment Summit Forum and the signing ceremony of Rushi financial strategic investment that past pan-knowledge such as chicken soup in the soul has been unable to meet market demand, and specialized knowledge is the direction of future demand.

As one of the hottest outlets in the capital market in 2018, the knowledge payment industry has ushered in a new exploration: knowledge + capital + the Internet. Rushi Institute of Finance announced the introduction of a joint strategic investment in Tongheng Zheshang Capital and the Himalayan FM, it officially entered the Internet knowledge payment industry.

Guan Qingyou said that from the supply side, with the gradual strengthening of copyright protection and the rise of internet payment channels, the closed-loop business of knowledge content will become more and more perfect. "Now the market does not lack good channels, but it lacks good quality content. As long as the content is good enough, someone must be willing to pay for it."

He believes that the biggest bottleneck for the supply of knowledge content lies not in demand but in content sustainability. “In the past, the era of individual combat has ended, and now only with institutionalized play can we keep up with the market demand for content. The biggest selling point of Happy Mahua is not Shen Teng but a powerful content production team. I hope the future, Rushi financial institute, it can also be a Happy Mahua in the field of financial research."