The “New Media” Training Camp of the Infinite Road Holding Group of Jiangxi University of Engineering opened

In the era of rapid development of new media, the Jiangxi Engineering College, through cooperation with the  Infinite Road Holding Group, has opened a new media operation class and strived to nurture talents in many aspects to achieve double innovation.

On April 22, the initial training class for new media operations organized by the Infinite Road Holding Group was held on the first floor of the Academic Reporting Hall of the Jiangxi University of Engineering.

After a brief overview of the prospects of the new media operation class and the new media operations class, the manager of the  Infinite Road Holding Group Yang Yong started a discussion with everyone. He said that "life is everywhere in marketing, pay attention to business opportunities everywhere," and new media also have new media marketing. First of all, he put forward the intrinsic essence of marketing, the external factors of marketing, the market analysis of marketing for everyone to discuss, and then made a summary. In addition to product quality and sales price, marketing strategy is also a means of market competition, new media is the new platform , New marketing strategy.

WeChat and Weibo is a relatively widely used platform in the new media. Prof. Yang Penghui, a teacher of the  Infinite Road Holding Group, takes the microblog operation as an example to explain the starting point and development history of new media. From the beginning of the blog to the current platform, each step is a historic leap. He mentioned that there were self-media firstly and new media afterwards, but most people contacted the self- media, but they did not know what the media were. Therefore, we explained the difference between the media and the new media.

The new media is an important part of the realization of dual-creation. Through this training, the new media operations class has further deepened their understanding of new media. It is hoped that in the next training, they will have a deeper understanding of the new media. At the same time, they would also like to thank the Infinite Road Holding Group for its great efforts in students.