On the 3rd of the month, Hangzhou Gaolang Holdings Co., Ltd. announced that it has completed a 200-yuan A round of financing, led by Lanshi Capital, former Haimu Fund, Oriental Huifu and Investment, and invested in China Capital as the exclusive financial advisor.

This round of financing aims to create a new pattern of Hangzhou Gaolang overseas niche brand incubation, from brand incubation 1.0 model to brand asset management matrix 2.0 model upgrade.

From online beauty incubation to full-scale brand incubation system

In 2012, Gaolang cut into the online beauty track, and tried overseas brand agents, online dealers, and generation operations. In 2014, cross-border e-commerce began to rise in China, opening up a new window for overseas brands to enter the Chinese market. With its precise grasp of the domestic consumer market and strategic vision, Hangzhou Gaolang has won the favor of many Korean makeup brands.

Up to now, Hangzhou Gaolang has cooperated with more than 40 brands from Korea, Japan, Spain, France, Italy and other countries and regions, covering beauty, makeup, cosmeceutical, beauty care and other categories.

It has built a brand incubation system that integrates overseas selection, cross-border supply chain, omni-channel sales and big data support, opening a fast track for imported niche skin care brands to enter the Chinese market. In less than two years, Gaolang successfully hatched the SNP, the brand of imported beauty facial skin care TOP3, and boosted the SNP to complete the Korean domestic IPO in early 2017.